CRO, or conversion rate optimization, is a useful and possibly the most important way that you as a brand or business can improve the overall performance of your website and drive up sales.
Conversion rate optimization hugely improves the metrics on your website (the key performance indicators) and help to turn passive browsers who are flicking through your digital catalog into valuable conversions to your website, and possibly turn them into customers.
Many people focus solely on driving traffic toward their web pages, but traffic alone rarely is enough for serious businesses. If the visitors don’t order a service or product, they do little good to a business. You may use the slickest Shopify theme and create a stellar catalog of products, yet sales may remain few and far between.
Fortunately, there are many things you can do to change this without completely revamping your site.
What is Conversion Rate Optimization
Conversion rate optimization is a relatively simple and very cost effective way to convert visitors into customers. It drives up your overall site traffic, which increases sales even further. Also, it is so much cheaper and easier than physically finding more customers through traditional advertising methods.
CRO turns Google searches into the correct customers for your brand, coming from your target market. It does not just blindly increase traffic from the customer who is not in your focus market. Therefore are unlikely to make a purchase from you.
It is so much better to have a small handful of customers who are in your target audience. It is always better to have a small focus people rather of big groups who never visit your site.
Simply put, CRO is the process of increasing the number of relevant visitors to your website who perform a desired action – make a purchase, subscribe to a newsletter, etc. There are many different methods to do it.
Here are a few simple tips:
- Have a clean and simple homepage which is easy to read
- Make sure your website is intuitive and easy to navigate
- The overall design of your site should be tidy and eye-catching
- Pages should load quickly
- Use keywords in your website’s content
Check out our infographic below for even more tips.
Share your views and opinions with us…