Buy Button on Twitter

Twitter is now ready to grow its e-commerce existence in a huge way. Company announced to roll out ‘Buy Now’ button, which was introduced last year to many merchants and brands.

The Buy Now button will be available for merchant platforms such as Bigcommerce, Demandware and Shopify, including brands like Best Buy Adidas, PacSun and many more. Previous stalwarts included Fancy, Stripe, Gumroad and Musictoday.

This feature was firstly introduced to last year. The company disclosed that this feature was on testing mode with a small group of brands and artist. Twitter thought that test was successfully with distinction.

Twitter says that it will enhance more option to discover and purchase products from their loved brands.

This function is rolling out for US users only, but hopefully it will be accessible for other regions also.

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